Get to Know Our Founder in These Deep-Dive Interviews
"I don’t want to just make a dent - I want to put a hole in the industry. I want to completely change the way we think about shopping for beauty.”
Over the past few weeks, Beautyocracy founder Auja Little sat down with Hannah Potter of Something Brazen and Heather Eaton of Frankly Apparel to talk launching a business, venture capital, inclusivity in the beauty industry, and building a better experience for women of color.
Auja dives into her entrepreneurial roots - "I've actually always felt very entrepreneurial, I was really lucky to have a childhood where my dad really fostered my ridiculous (and my not so ridiculous) ideas. I had a cupcake business in high school and a babysitting company in middle school. I wrote a book at 12 and then tried to publish it (but my interest was short-lived)."
How she became engrossed in the beauty industry - "There was a very limited selection of products on the shelves that felt like they were made with me in mind. So, I started Googling. I would look up Black-owned businesses, Black-owned brands and Black-owned beauty brands. That's when this whole world opened up. There was this treasure trove of diverse and inclusive beauty that I found by basically spending hours on Instagram hunting down brands. I had products coming to my house like every other day to try."
And, why Beautyocracy's mission is so important - "The way society positioned Black women in beauty dramatically influenced how I valued myself growing up. I didn't really grasp onto my self-confidence and embrace my natural beauty until my early 20s, and it happened because I found indie brands by Black founders who helped me to re-instill that confidence in myself. I wanted to build something better that could truly embolden other women of color to step into their power."
Want to learn more about the woman behind the brand? Read the full articles here: